Professional Sports Team
Lift in Return on Ad Spend!
A professional basketball team needed to increase individual game ticket sales and memberships in a market that historically lacks support for professional teams.
Our team developed a plan that included mobile, video, and native partners to help fuel top-funnel awareness across key markets. The plan was designed to drive consumers down the sales funnel to build intent and ultimately encourage them to purchase tickets. The lower funnel tactics included Paid Search, remarketing, and highly targeted programmatic display.
The campaign resulted in a 172% lift in return on ad spend!
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