Retailer DOUBLED the expected amount of website traffic in a 9 month period!
A national pet product brand wanted to grow unaided national brand awareness and increase intent to purchase among cat owners.
Our dedicated audience buying team managed a 9-month campaign using a combination of contextual, first and third-party data to scale a broad audience of cat owners and lovers. The plan tactics also included retargeting, video, and native placements.
The campaign drove 2Xs the expected traffic volume to the brand website with new visitors accounting for over 62% of to total site traffic during the campaign flight. The campaign exceeded expectations by delivering an average CTR of 0.92% across all placements and realized a 91% video completion rate.
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