Traffic to the brand website grew more than 5x during the campaign flight!
A gaming and racetrack establishment wanted to create awareness of a 3-month summer slot promotion and drive player acquisition. There were several key dates with sizable cash and prize drawings that the client wanted to promote.
Our team developed a cross platform approach with a heavy emphasis on mid-funnel mobile placements.
- Targeted programmatic: Demographic, Predictive, Contextual, Retargeting, and Behavioral Targeting layers
- Paid social: Facebook placements that leveraged demographic, location, and interest targeting to reach the target audience
- Hyperlocal mobile: Targeting individuals in the casino and those within a 15 miles radius of the establishment.
The plan was designed to move consumers down the funnel to build consideration and ultimately drive slot promotion attendance.
- The campaign was responsible for driving 4x the expected attendance
- Traffic to the brand website grew more than 5x during the campaign flight
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