Traffic to the website more than tripled during the campaign flight!
A local environmental organization wanted to drive awareness and raise funding for environmental charities among individuals living in the Philadelphia area that cared about preserving the environment.
Our team developed a cross-platform plan that included programmatic and social partners to fuel top-funnel awareness and consideration across the Philadelphia DMA. The plan was designed to move consumers down the funnel to build consideration and ultimately encourage them to sign up for a series of local 5K runs.
The campaign drove an increase in race series registrations by over 1,120 (vs. prior year). Traffic to the website more than tripled during the campaign flight!
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